Radial paths are continuous loops that have no end – and a radial path is a journey we believe each customer should take with your brand.

We’re marketing specialists in the
fast-moving global tech and telco industries, going beyond the traditional press release and trade show to build compelling brands.

How we work

By applying new sales and marketing methodologies to your emerging business models, we create engaging, positive and continuing customer journeys that future-proof and build businesses.


We plan for your success

Lasting success is built upon solid strategic foundations. And creating a solid strategy for your marketing is where we’ll start. So we understand where you want your brand to go – and you know how we plan to get you there.


Define and share what makes you special

We get to the core of your business, dive deep into your value proposition, and define what makes you different. Helping to build your go-to-market strategy, we'll communicate this to your customers though compelling messaging that they can’t ignore.


We use tech to make you grow

Information can be overwhelming. That's why we leverage the latest marketing technology and ideas to put you in control of your data. Using automation, we'll nurture leads with personal, data-driven messaging that converts them into loyal customers.

Meet your marketing

Ruth Plater

CEO and Founder

Our chief strategist and branding expert, Ruth has over 15 years’ experience in the B2B tech and telco industries. She combines her in-depth industry experience with a love of emerging technologies – and drives digital transformation for global marketing and sales teams.

Dominika Samborska

Head of account management

Our senior account manager, Dominika works between London and South Africa. She understands the delicate ecosystem of partners that exists within tech companies and is in charge of our client relations. Dom also builds our partner activation programs.

Syamsul Rozmey

Head of digital & design

A full stack engineer, Sam stitches tech solutions together with his expertise in digital design, UX, and marketing tech. From building networks to writing software, Sam specializes in design, code, marketing tech, and automation. 

Taylor Hall

Account executive

Taylor is our prospecting specialist whose A-grade interpersonal skills translate to success in lead generation and sales. A great account manager, he is always searching for the next opportunity and supports our clients with their growth plans.

Alan Moses


A specialist in marketing operations, Alan calms digital overwhelm and brings order to chaos with his attention to detail. An expert in creating efficient end-to-end workflows, Alan is our hands-on King of Workflow Architecture.

Tasmin Lockwood

Head of content

Our frontline journalist and researcher, Tasmin writes compelling content based around her in-depth research into industry trends, marketing models and new technologies. She also manages our roster of very talented content partners.


Chief barketing officer

Every marketing office needs an office dog. And Frankie's the best. She helps us to destress and be more creative. She's also the real boss. Woof!

Take a peek inside Radial Path

Read all about our latest services, client updates, events our team are attending and other news from inside Radial Path


This Week In Tech And Telco: What Does The Future Hold?

Welcome back to this week in tech and telco. This week we look forward to Alexa-enabled space ships and, a little closer to home, AI in 2020.


This Week In Tech And Telco: DuckDuckGo Hits All Android Phones

Welcome back to your weekly roundup of tech and telco news. Apart from CES, what else has been going on in the industry?


This Week In Tech And Telco: Tech In 2020

Welcome back to your weekly roundup of tech and telco news. What do we have for you today, the first blog of the year? Here's what you need to know.

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Coming Soon

Our office

We’re located in Newcastle upon Tyne in the UK. Famous for Brown Ale, Sting, and also terrible weather. But don’t let that put you off, we’re notoriously warm and friendly people and would love it if you stopped by.

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know you are too.

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