Radial paths are continuous loops that have no end – and a radial path is a journey we believe each customer should take with your brand.

We’re marketing specialists in the
fast-moving global tech and telco industries, going beyond the traditional press release and trade show to build compelling brands.

How we work

By applying new sales and marketing methodologies to your emerging business models, we create engaging, positive and continuing customer journeys that future-proof and build businesses.


We plan for your success

Lasting success is built upon solid strategic foundations. And creating a solid strategy for your marketing is where we’ll start. So we understand where you want your brand to go – and you know how we plan to get you there.


Define and share what makes you special

We get to the core of your business, dive deep into your value proposition, and define what makes you different. Helping to build your go-to-market strategy, we'll communicate this to your customers though compelling messaging that they can’t ignore.


We use tech to make you grow

Information can be overwhelming. That's why we leverage the latest marketing technology and ideas to put you in control of your data. Using automation, we'll nurture leads with personal, data-driven messaging that converts them into loyal customers.

Meet your marketing

Ruth Plater

CEO and Founder

Our chief strategist and branding expert, Ruth has over 15 years’ experience in the B2B tech and telco industries. She combines her in-depth industry experience with a love of emerging technologies – and drives digital transformation for global marketing and sales teams.

Dominika Samborska


Our senior account manager, Dominika works between London and South Africa. She understands the delicate ecosystem of partners that exists within tech companies and is in charge of our client relations. Dom also builds our partner activation programs.

Syamsul Rozmey

Marketing Technology and Automation Specialist

A full stack engineer, Sam stitches tech solutions together with his expertise in digital design, UX, and marketing tech. From building networks to writing software, Sam specializes in design, code, marketing tech, and automation. 

Daniel Veti

Marketing Coordinator

Dan is our content marketing and digital specialist. An expert in content planning and promotion, SEO, social and paid media. He’s also a great account manager and a big hit with our clients. 

Alan Moses


A specialist in marketing operations, Alan calms digital overwhelm and brings order to chaos with his attention to detail. An expert in creating efficient end-to-end workflows, Alan is our hands-on King of Workflow Architecture.

Tasmin Lockwood

Tech Research and Content Writer

Our frontline journalist and researcher, Tasmin writes compelling content based around her in-depth research into industry trends, marketing models and new technologies. She also manages our roster of very talented content partners.


Chief barketing officer

Every marketing office needs an office dog. And Frankie's the best. She helps us to destress and be more creative. She's also the real boss. Woof!

Take a peek inside Radial Path

Read all about our latest services, client updates, events our team are attending and other news from inside Radial Path


Food For Thought: Highlights From Thinking Digital 2019

Relive highlights from Thinking Digital with this blog post. Couldn't make it? Catch up on ideas, innovations and collaborations here.


This Week In Tech & Telco: Microsoft Teams Up With Sony and WhatsApp Gets Hacked.

Are you excited to hear what's happened this week in Tech & Telco?

Podcast Marketing? Music Is More Important Than You Think

Almost everyone is launching a podcast. Get behind a mic and talk. Just be entertaining. But have you considered what role music has in podcating success?

Visit the blog

Coming Soon

Our office

We’re located in Newcastle upon Tyne in the UK. Famous for Brown Ale, Sting, and also terrible weather. But don’t let that put you off, we’re notoriously warm and friendly people and would love it if you stopped by.

Contact us

Help us create something awesome

We're looking for the best of the best, and we
know you are too.

View current opportunities

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