Radial Path was founded by Ruth Plater who sits at the helm of our core team of project managers and marketing experts.
She has over 15 years of marketing and sales experience in the cultural, sport and tech industries – most notably as VP of Sales and Marketing for the global carrier network IX Reach, and VP Global Marketing at the Silicon Valley SD-WAN and cloud company, Console Connect Inc. Ruth is well-known for her ability to transform brands, uncover the right marketing strategies, and accelerate sales.
“We believe that marketing begins and ends with sales. Our comprehensive understanding of the Tech space, means we also understand how niche it can be at times, and what it takes to pitch your business in the right ways, at the right time, to the right people, to deliver qualified leads and start conversations.
At Radial Path we’re passionate about two things – brands and marketing tech. It’s our mission to combine the two to help more brands stand out in a crowded market. We help businesses in the B2B technology space make the shift toward more responsive and data driven marketing that engages with customers on their terms, and increases sales.
I hope you enjoy your customer experience with us, and if you have any questions, please feel free to contact me directly.”
Founder & CEO