Digital Marketing Transformation That Drives Results
The Challenge
TrafficGuard protects ad spend for major brands like Ladbrokes and HelloFresh against sophisticated fraud. Despite their technical excellence, they faced critical marketing challenges:
- Poor organic search visibility limiting market reach
- Confusing website structure blocking user conversion paths
- Disorganised resource content failing to engage visitors
- Low visitor-to-lead conversion rates hurting pipeline
- Market changes requiring fast strategy adjustments
As fraud detection experts helping clients maximise ROI, their own digital presence wasn't delivering the same level of performance.
Our Approach
We implemented a complete digital transformation:
- Website Restructuring
- Rebuilt navigation architecture to create clear user pathways
- Transformed resource center into a conversion-driving content hub
- Deployed strategic CTAs at key decision points
- Content Strategy Overhaul
- Created SEO-driven content targeting high-intent keywords
- Built topic clusters to establish authority in fraud prevention
- Developed content mapped to each buyer journey stage
- Technical SEO Fixes
- Eliminated critical technical issues blocking search performance
- Boosted page speed scores by 40%
- Implemented strategic internal linking for better indexing
- Agile Marketing System
- Established quarterly strategy reviews tied to revenue targets
- Built data dashboards for continuous campaign optimisation
- Created flexible content system to quickly address market changes
Results
Within just 3 months after implementation:
- 93% increase in organic search traffic year-over-year
- 62% growth in organic search sessions
- 76% increase in total clicks from search results (8.2K vs 4.65K)
- 60% uplift in search impressions (588K vs 368K)
- 11% increase in overall web traffic
- 10% growth in lead generation from organic search
TrafficGuard now dominates organic search for key fraud prevention terms, including visibility in AI search results from ChatGPT and Perplexity, connecting them with their target audience more effectively.
The Impact
This transformation shows the power of building marketing from first principles. By rebuilding their digital foundation and implementing a data-driven strategy, we've helped TrafficGuard achieve consistent growth despite rapid industry changes.
Our partnership delivers ongoing value by adapting to evolving business needs while consistently generating measurable results.
Ready to Transform Your Digital Performance?
Struggling with website visibility, complex navigation, or converting visitors to leads? We build strategic digital foundations that deliver sustainable growth.
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Ready to transform your marketing?
Book a strategy call with our consultants. We'd love to discuss your marketing challenges, goals and ambitions for the future.
