The days spent crafting PeeringDB's rebrand, from concept to creation.
We opened PeeringDB to a whole new audience through extensive market research, thoughtful repositioning, and a really, really cool robot.
PeeringDB is a highly-respected, non-profit and community-driven initiative. It offers a freely available, user-maintained, database of networks, and since it’s launch in 2004, has become the go-to location for interconnection data. It is a public tool for the growth and good of the Internet and facilitates the global interconnection of networks at Internet Exchange Points (IXPs), data centres, and other interconnection facilities.
We reviewed the market and competitive landscape to see what gaps there were in terms of branding and got to work redesigning the PeeringDB logo and style guides. At the same time, we reworked their messaging to be less intimidating to new audiences and gave them an easy to grasp tagline.
The logo was an abstract of a database icon and network chevrons. The tagline ended up being - Join. Search. Grow your network. We reskinned the front of the database, created retro t-shirt designs and stickers for the community, peeringDB statistical usage infographics, social media cards and finally a robot mascot. To communicate visually PeeringDB’s benefits, we created bespoke 2/3D assets, developed a storyboard and script, and a high-end 90 second video animation with DB Bot as the starring role.
Trade your email for marketing greatness
Wizards of app integration, we streamline everything so you can focus on people rather than process.
Years in the tech sector means we understand your product, and how to promote it.
Your brand deserves better than recycled marketing fluff.