PeeringDB
Brand Refresh

PeeringDB

PeeringDB is a freely available, user-maintained, database of networks, and the go-to location for interconnection data. The database facilitates the global interconnection of networks at Internet Exchange Points (IXPs), data centers, and other interconnection facilities, and is the first stop in making interconnection decisions. The database is a non-profit, community-driven initiative run and promoted by volunteers. It is a public tool for the growth and good of the Internet. Join the community and support the continued development of the Internet.

Challenges

PeeringDB is an incredibly important and highly-respected community driven database of networks that facilitate the global interconnection of networks at Internet Exchange Points (IXPs), data centres, and other interconnection facilities. They approached us as they wanted to rebrand in order to be more inclusive and relevant to new audiences. They felt their logo, look and feel, and overall messaging, was hindering the expansion of the database.

Campaign Setup

Campaign Runtime
3 Weeks
Goal
Redesign Logo
Campaign Type
Brand Refresh
Industry
Telecoms
Conversion Rate
50%
Number of conversion
23

How we do it

Warm up your audience through a focused nurture sequence

Always use exclusivity and scarcity in your funnel

Use social proof for trust

Ask open questions to identify the hot leads

Outreach Committee Chair,
PeeringDB
“Working with Radial Path on our rebrand has been a great experience! Their attention to detail and how our new logo reflects our mission is amazing.”
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