Want to launch an influencer marketing campaign but have no idea where to start? Download our ebook for the complete run down.
What is influencer marketing
The 6 different types of influencers
How to identify and pitch to the perfect influencer
Why influencers are still relevant for B2B marketing
Today’s tech-savvy audience is no longer convinced by traditional marketing efforts. Although social media has long been considered one of the best ways to reach your target audience, how this is done has changed over the past few years. Marketers used to appeal to their audience through platform-specific sponsored advertising. There is, of course, still a place for this in some strategies, but the most effective way to reach the modern audience is now through influencer marketing.
But what do you need to know before embarking on an influencer journey? How do you approach influencers, and how to you make your brand and pitch stand out? Our ultimate guide to influencer marketing covers everything you need to know to get started, with tips, tricks and advice from brands and influencers themselves.