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A results-driven guide to optimize your personal and company LinkedIn pages for conversion. Learn how to grow your presence, awareness and reputation so that you're top-of-mind when and where it matters - when prospects are ready to convert, on the largest B2B social platform.
With around 562 million users in over 200 countries, more than three million companies with LinkedIn Company Pages, and approximately two new members sign up every second, it’s safe to assume LinkedIn is the largest professional network and a goldmine for B2B companies.
The network reported that their matched audiences tool has seen a 32% increase in post-click conversion rates and 4.7% decrease in post-click cost-per-conversions while click-through rates (CTR) saw a 30% boost 14% decrease in post-click cost-per-conversion from website retargeting ads, and a 37% increase in CTR with contact targeting ads.
Matched audiences? CTR? Company pages? Exactly, right? With figures like that, can you afford to be out of the loop?
And increased margins are only part of the story: LinkedIn is generally a great tool for businesses.
Drive traffic to your website; expand your professional network; use data-driven methods to enhance your efforts; but most importantly, capture leads. Native tools help businesses like yours successfully grow and thrive, every day.
Our free ebook, B2B Lead Generation for Linkedin, will give you these insights and more. Make sense of your LinkedIn personal and business pages and learn best practice.
This is your go-to guide for how you should use LinkedIn to grow your personal and brand’s presence, awareness and reputation, how company and showcase pages can aid this while putting you on the radar, as well as insider tips on optimizing groups and search.
Improve your marketing efforts; become a thought leader; generate leads. Download our free ebook now and learn how you can start using LinkedIn for B2B lead generation.