Pricing based on deliverables, not just billable hours

Each subscription package has a set number of points, which you can use to pick and mix from our marketing services, depending on your goals and timeframe. We understand the importance of flexibility when scaling a business or launching a new product. We also value long term partnerships with our clients and believe that really great marketing doesn't just happen overnight. That's why we prefer and offer subscription packages, and throw in a few extras with each to give you a few more reasons to sign up to one.

The package you need will depend entirely on the amount of support you  require and how urgently. We’ll drill down into the specifics with you during our discussions and also provide you with a rough outline of what the first 12 months might look like and how the points would stack up. In the meantime, a high-level guide can be found below...

Start-up Package:
Start-up is a great starting point if you’re looking for a budget option that will start you off on the right path with your marketing or product specific launch.  Whether you want to outsource your marketing to us or want extra support for your team, we’ll help you identify what marketing strategies and tactics you need to achieve your goals and lay the foundations for marketing success in the future.  

Pro Package:
Pro will give you more services, more regularly, so you can reach your goals faster. You’ll gain weekly support from the Radial Path team, more overall consultation, account handling, richer reports and data. Whether it’s brand awareness and lead generation or partner activation and customer retention you need, Pro will give you plenty of points to play with.

Enterprise Package:
Whether you’re experiencing rapid growth or launching a new product to market, our Enterprise package delivers strategy, messaging, consulting, tech integration, and a full brand marketing service. We’ll help you change mindsets and drive change, applying digital sales and marketing methods to changing business models with huge growth ambitions.

Better value for your money and more flexibility:
‍Each of our marketing subscription packages has a set number of points, which you can use to pick and mix from our marketing services, depending on your goals and timeframe. We understand the importance of flexibility when scaling a business or launching a new product. We use a “Points Value” pricing model to ensure we always deliver client services based on output and value rather than billable hours and fluffy objectives. With points, our clients have the flexibility to ramp support and change tactics as required and always get the full value of what they’ve paid for. We offer a selection of packages to suit all business shapes and sizes, but can customize based on requirements and goals.

‍Balance your points, reallocate, and increase/decrease across multiple months:
‍This way of working also allows us to balance out points over more than one month. For example, if your boss has signed off your spend, but you a bit of extra marketing support from Radial Path urgently to capitalize on a new opportunity, and know that you can make up the deficit in the next few months. We’re ok with that! We just keep track of points being used and alert you when you’re spending more than your allocation. Usually, we won’t let a deficit in points run over more than three months.

Packages contracts are typically 12 months, but we have a minimum of 9 months. We prefer to work in partnership with our clients for the long term when we're working towards long term goals. However, for shorter term needs we also offer flexibility for those wanting one-off bespoke projects.

To some degree yes, but we also allocate points based on estimated time and the value of the deliverable at the end. The great thing about points is that when something takes us longer than expected, the points don't go up. Points streamline planning, execution and reporting, so we love them

Point allocations are defined at the start of every quarter, based on the agreed-upon scope. Points can also be reallocated or increased each month as needed to capitalize on new opportunities and change pace or tactics to improve performance. If possible, we like to stay focused for the quarter.

By working in quarterly cycles, we offer more efficient and accurate forecasting and planning. And by creating a 90-day sprint with a monthly review, we stay focused and allow enough time for work to show results, keep on track with agreed goals and strategy, and enhance longer-term success.

For one predictable monthly price, we provide a joined-up marketing solution comprising everything you need to succeed, including: content creation, digital campaigns, MarTech support, landing pages, lead generation, email marketing, SEO, website optimization, social media management, lead nurturing, strategy, monthly reporting and more. By bringing all of these together, you will achieve more while paying less. You'll also get a dedicated team working with you, including more meetings and consultancy bundled in free of charge.