From helping users find their new favourite #coffeeshops, to creating some of the internet’s funniest and most cringe-inducing moments, hashtags are an integral part of the social media experience.

If you work in B2B you’ll know LinkedIn is a prospecting goldmine. LinkedIn has 500 million active users across the globe, with each profile curated personally with accurate job data.

Like any other business, SaaS projects can benefit significantly from email marketing. However, even experienced marketing specialists may find launching SaaS email marketing campaigns pretty complicated.

Charities have to contend with serious scrutiny over every purchasing decision they make. Decision makers must prove that all investments will provide value, so digital asset management (DAM) software is not necessarily priority number one for charitable organisations.

Manually redacting sensitive information from images and videos can be a large drain on resources for organisations who are already operating on tight budgets and timelines, such as police forces. A necessary but demanding task, redaction is used by many data-protection focused organisations to help secure information that is being shared externally.

Remote work/the new normal/hybrid office. Call it what you want, today’s workplaces are a lot less reliant on physical space and in-person projects than they were a few years ago.

Content is King, Queen, castle, knight, and the names of all the other chess pieces I can’t remember. It’s the fuel for your marketing campaigns. The ammunition for your sales teams. The driver of conversions and the enemy of cold leads. Content is everything.

Whilst the best DAM platforms are complemented by rich features and delightful user experiences, their primary purpose comes down to one factor: storage.

The digital marketing agency space is a crowded one, and it’s not getting any quieter. With digital marketing spend increasing by an average 10% year-on-year, agencies must continually improve their business offering to keep up with the competition and set themselves apart.

Most enterprises now view cloud computing as an integral part of their infrastructure strategy. In fact, for European IT executives, migrating more workloads to the cloud is their number one priority. The rapid and continuing increase in enterprise cloud adoption can be attributed to a number of benefits

Both allow users to manage content, but digital asset management (DAM) platforms and content management systems (CMS) solve very different problems for different company departments.

With an average conversion rate of 4.40%, Google Ads transcends industry and company size as a favourite marketing platform with many different businesses. Whether advertising multi-million dollar software to enterprises or construction services to local residents, advertisers can easily target intent-driven prospects and lead them to high-converting landing pages.

As the internet becomes increasingly intrinsic to business operations and daily lives alike, the interconnection between networks, content providers and users becomes more critical to creating the 'network of networks' that is the Internet. Research shows that 63% of the global population are using the internet regularly, that’s double where it stood just ten years ago.

As with any digital platform, customers expect exceptional levels of security from their Digital Asset Management (DAM) software. Trusted as the central repository for invaluable creative and operational data, DAM systems must ensure their managed content is fully protected from external threats and internal hiccups.

Internet is an essential utility. We have come to expect instant access to fast, secure Internet 24/7, and—like with water and electricity—we really feel its absence.

As organisations grow, so will their need for an efficient management system for their digital assets. When assets are spread across multiple devices, in inconsistent formats, qualities, and naming conventions, it makes it extremely difficult for creative teams to effectively produce campaigns and collateral. 

The dot com era established the internet as the go-to place for sales and marketing, but with the boom in social media usage in recent years, social media has become a necessary realm to navigate if sales reps want to engage with their leads in a productive, up-to-date way.

Videos are today's marketing assets that deliver maximum returns. They can be used in various media platforms and still generate optimum ROIs. Though videos have the highest share of consumer engagement on social media, content marketers still find it challenging to build a long-term sustainable audience for their video marketing initiatives.

The only great marketing strategies are those that focus on growth. Initially, this may be limited to the obvious metrics such as your social media presence and responses to email outreach.

When you’re spinning plates, it pays to have eyes on all of them before they tip. With your campaigns (especially multi-channel efforts, like in our recent case study), having a highly organized campaign management system will offer you ongoing optimization opportunities as the project continues.

Your data is a lot like your outdoor grill—it’s not doing you much good when it’s just sitting there.

Understanding a “lead” is simple—it is a potential client with an identified or stated need that your product or service can speak to. The quality of a lead, however, is more complicated.

With an average conversion rate of 4.40%, Google Ads transcends industry and company size as a favourite marketing platform with many different businesses.

If you're in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “IVT”.

Multichannel Paid Media; it’s not rocket science, but it’ll launch your campaigns into space. 

Telco guru Will Gibson shares his 5 top tips for implementing a winning digital sales transformation strategy into your business.

The 2 minute guide to sniper targeting

With over 15 years experience in the industry, our CEO Ruth is the fountain of knowledge for all things digital marketing. A tech geek with a brain built for strategizing, she’s the one to call if you want to take your marketing to the next level. After reflecting on this crazy year, Ruth has blessed us with her knowledge and insights with what we casually refer to as “how to make 2021 suck less".

We kick off our mini-series of expert insights with how to create an award winning website with head of Digital & Design, Syamsul Rozmey. We’re lucky to have our own in-house designer who can do everything from code to colour schemes - but not all businesses are. Which is why, on the back of creating the brand-spanking new Radial Path website, we asked Sam to share his wisdom with the world...

Agencies are a blessing to the overworked and understaffed marketing departments of the world. Especially those operating in the tech and telco industries; who are expected to have a high level knowledge of technical products, as well as the creativity, meticulousness, and grasp of complex data. Here's 5 reasons why an agency should be at the top of your wish list.

A telco veteran is urging the industry to back the internet safeguarding charity his annual charity Christmas light event is dedicated to this year.

Burke's secret to business success? Relationships. Whether that's internal, external, with employees, clients, or his network before Brickendon. Read more.

What does lead generation look like today? How are sales and marketing deparentments evolving? Read on for insights into modern lead generation.

The North East has launched its first set of tech-specific meetups, with first event belonging to FinTech Friends. What do you know about Northern FinTech?

Are you concerenced about gender diversity in the tech and telco industries? Read on to find out how you can level the playing field and support women.

There are tonnes of tools and tricks you can use while trying to optimize your sales efforts on LinkedIn. You might be working hard, but it’s time to work smart. The best thing you can do to ensure your strategy is effective and efficient is to use Linkedin Sales Navigator.

It’s an incredible time to be in tech or telecommunications, but the space is more and more crowded as the days go by. And so is marketing. So how can you build a brand and gain traction?

LinkedIn is the ultimate tool for B2B lead generation. Utilise your personal profile to get hot leads through the door, now.

The old-school digital marketing players, like SEO, PPC, display, retargeting and email marketing are still important, but they've become increasingly crowded and it's hard to stand out. As time goes on, not only does it become more and more competitive, but you will notice a decreasing ROI. This is where growth marketing can help.

“Data-driven” is one of the most common buzzwords in modern marketing. It’s widely known that using quantitative marketing intelligence in campaigns leads to success, and every marketer worth their salt will be using available data to inform and drive their efforts.