£31 CPL

The cost per lead for the entire European campaign.

Quick, qualified, killer leads. Our fully-managed digital prospecting service filled the funnel of the global leader in IoT implementation.

KORE reached out after their usual flow of leads from face-to-face events was halted by travel restrictions.

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The Organisation

Founded in 2003, KORE is a multi-award-winning pioneer, leader, and trusted advisor in IoT implementation and deployment. They help businesses to eliminate the time-consuming need to identify, evaluate, contract, and manage multiple network connectivity providers, equipment manufacturers, and professional services organizations as they build out their IoT solution.

The Objective

KORE needed to leverage intelligent social selling to fill the top of their funnel with relevant, qualified MQLs. We created bespoke messaging for KORE’s distinct audience segments and hyper-targeted the sequences to each segment’s distinct pain points, maximising the acceptance and conversion rate through the power of personalization.

The Outcome

The first month of the campaign was so successful KORE decided to globalise the campaign - expanding the geographical targets and onboarding their US sales team. Even though KORE’s package only included nurturing to MQL level, 233 of their 769 leads were sales qualified. The cost per lead (CPL) from this campaign came in at just £31, a fraction of the average CPL of a tradeshow.

“Since COVID and the cancellation of face to face events, I was looking for creative ways to engage with decision makers that would have attended those industry events, and thus generate top-of-the funnel, quality leads for our sales team to go after. Radial Path seemed to have a fresh approach to B2B lead generation, leveraging marketing tech to define and approach key decision-makers at volume. We never expected the results to be so good, so fast. In fact we ended up globalising what was a European focused campaign. I'm very pleased.”
Kayleigh Thomas
Senior Marketing Manager

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