Having successfully established themselves in the public sector, Aetopia aspired to drive more growth with enterprise customers. However, to resonate with this new audience, they recognised the need for a brand evolution that spoke the corporate language while retaining their unique value and brand essence.
Radial Path's Strategy:
Brand Clarity: Through an in-depth Brand Workshop, we embarked on a journey of discovery. The outcome was a clear, comprehensive brand pack that painted a vivid picture of Aetopia's ambition in the enterprise world.
Target Personas: We delineated their ideal enterprise clients, understanding their challenges, motivations, and expectations from a solution or provider.
Brand Essence: A coherent purpose, value proposition, and brand narrative statement were crafted. This became the cornerstone, summing up why Aetopia mattered to the corporate ecosystem.
Message Blueprint: Outlining key messages, positioning pillars, and win-themes allowed Aetopia to have a consistent voice. These became the basis for various marketing and sales materials.
Authenticity Through Proof: We helped identify and showcase proof points - customer testimonials, certifications, analyst quotes, etc., bolstering their claims and building trust.
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"I think the only thing I would change would be hiring Radial Path earlier."