5 Ways Charities Can Use Digital Asset Management For Success.

Stephen McAreavey
September 2, 2022

Charities have to contend with serious scrutiny over every purchasing decision they make. Decision makers must prove that all investments will provide value, so digital asset management (DAM) software is not necessarily priority number one for charitable organisations.  

However, a small investment in DAM software can make a massive difference to the volume of funds those charities are raising. DAM is a technology that enables organisations to store all their digital media assets, including photographs and video footage, in a single location. There are many benefits to procuring DAM software, some are particularly relevant to charities. Let’s explore.

1. DAM provides a centralised source of truth for assets.

In charitable organisations, large teams working across multiple campaigns know how easy it is for documents and other digital assets to be lost across various files and formats, and stored in different locations. 

Digital asset management software allows teams to upload, store, edit, access, and download assets from one secure, centralised source of truth. This helps teams make the most of their precious data, and pull together fundraising campaigns easily and efficiently. 

2. It helps to connect disparate teams.

If you opt for a cloud-based DAM solution, any user with an internet connection can access the software—wherever they are in the world.

This is perfect for disparate teams, remote working, or individuals who may need to access assets on-the-go. The cloud also has added benefits such as enhanced security for your assets, as well as endless scalability for growing organisations. 

3. It saves time for organisations who need to keep lean.

Charities often have to maintain lean budgets and work incredibly efficiently in order to raise funds with limited resources. 

DAM software massively reduces administrative burden, and slashes time usually spent manually searching for assets. By making it easier to spin up campaigns and pull together reports, charities can better spend their time working directly with their important causes.

4. You can convey an approved message across campaigns.

It’s important for charities to maintain a strong, unified message across any media they put out into the world. This can be difficult when assets are hosted in different locations in different versions, formats, and qualities. 

DAM can be instrumental in improving the harmonisation of organisations’ messages, providing users with a singular repository of digital media so they can produce consistent content.

5. As well as react quickly to global or relevant events. 

Fundraising campaigns aren’t always meticulously planned with a large runway. Global events, natural disasters, unexpected developments can always make urgent fundraising campaigns or organisation statements necessary.

Using the speed and efficiency provided by a DAM platform, charities can confidently produce collateral, press releases, announcements, or any form of digital media when reacting to unexpected events which affect their sector. 

The best digital asset management platform for charities.

Aetopia DAM is the most superior software choice for charitable organisations. With enhanced security and intuitive design, charities can easily create harmonious fundraising campaigns, as well as keeping internal operations running smoothly.

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