Beyond Bitcoin: A Guide To Blockchain

The tech industry is complex and fast moving. It’s hard to know what’s going to stick, and what’s just the latest buzzword. But 11 years after its creation, it’s clear that blockchain is here to stay.

So just what is blockchain technology? We know there has been thousands of headlines day in, day out. But it’s time to demystify blockchain and get to the core of the who (or maybe not, you’ll see why…), what, and why. Check out our step-by-step guide on blockchain, its origins, its relationship with cryptocurrency and how it’s impacting industries across the board.

Based on interviews, our ebook is jam-packed full of insight from industry experts. We hear from professionals across the board and get their take on blockchain and exactly what the love, and hate, about the technology.

What you'll learn:

Blockchain’s just a ledger – but it’s immutable and decentralised. What does that mean for those opting to use it? And for wider society.

The pros and cons of blockchain, and things you should consider before implementing it in your business. For example… If something were to go wrong, the software’s very selling point - its distributed nature via host nodes - is what makes fixing it so complex.

How is the ledger impacting industries, including marketing? It’s actually having a really positive impact right now, and we’ve included a few real-life case studies to highlight how. PS Can blockchain also solve problems with DDoS?

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